> Website Performance Management:
A critical element to website success is the ability to monitor and continually improve its performance.
Our Website Performance Management service is a holistic approach to usability and website management, incorporating a well-defined process for gathering and interpreting behaviour data, providing recommendations for change, and then measuring the impact of those changes on a regular basis with the use of Website Optimizer.
The combination of usability consulting and metrics analysis offers a level of expertise that has never before existed. It can tell organisations in real depth not only what's happening when customers visit their websites, but also why and how to fix the website if there are problems.
For example, your website statistics can tell you that 30% of your site visitors abandon a critical process, such as a newsletter subscription or online purchase...We'll tell you why and what you can do about reducing the abandon rate.
> Usability Testing:
Usability testing involves measuring the ease with which users can complete common tasks on your interactive product. Your customers are invited in to our usability labs and are asked to perform specific tasks unique to your product while our usability consultants observe and take note of their actions. Usability testing is aimed at producing insights into user behaviour to discover what works and doesn't work with the design of an interface. The goal is to determine how to change the design to serve your users better.
The results of usability testing regularly lead to:
- Increased sales and task completion
- Increase in repeat usage
- An improved understanding of your customers' needs
- A significant reduction in customer service workloads, and
- A much more user-focused in-house development team
> Expert Reviews & Audits:
Expert reviews and audits are used to check an interface against basic usability principles and guidelines. They use the skills and expertise of our usability consultants who have experience in evaluating all types of interactive products. Following recognised usability and design principles, our instinct and intuitiveness, we provide clients with a focused analysis of what is right and wrong with the design of an interface. The process is very fast and very cost effective. Usability audits provide the confidence that your product meets best practice user-centred design principles.
Our range of compliance audits include:
- Website Usability
- Intranet Usability
- e-Commerce
- Email Newsletter
- Web Forms, and
- Accessibility
> Intranet Usability:
UsabilityOne can also work with you to help improve the usability of your intranet using a variety of usability and user-centered design techniques. A well designed intranet ultimately improves employee efficiency and satisfaction and can deliver huge productivity benefits to organisations.
A typical intranet usability project would include some or all of the following:
- Stakeholder Interviews
- Intranet Usability Audits
- User Research and Design Reviews
- Card Sorting and Site Map Creation
- Usability Test
