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FlyBuys
The Challenge:
Too many visitors were not continuing past the Terms and Conditions page when joining online.
Our Approach:
UsabilityOne undertook an A/B test trialing a refined Terms and Conditions page. Changes to the page included a clearer call to action to accept the Terms and Conditions, a more scannable layout for the Terms and Conditions and reduced page clutter.
The Outcome:
The alternate page design performed 9.1% better than the original, increasing the conversion rate from 58.4% to 63.8%, meaning that FlyBuys could expect to see almost 10% more customers signing up after the changes are implemented.