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Oxfam
The Challenge:
To increase the conversion rate for donations during the Oxfam 2008 Mid Year Appeal program.
Our Approach:
An A/B test was carried out to assess the impact of a new version of the donation form. The new version was simplified to include less fields and to be more visually streamlined.
The Outcome:
The A/B test results showed a 90% increase in conversions taking the conversion rate from 22.7% to 42.2%.