The Challenge:
Yahoo!7 wanted to investigate the needs and preferences of people using their News portal. They were particularly interested in identifying features that users would find both engaging and interesting with the view of building committed visitors.

Our Approach:
The two-stage approach included:
> One-on-one user testing of the existing website
> A round of exploratory research.

The Outcome:
The research produced a clear direction for Yahoo!7 News in terms of future priorities and focus, along with identification of quick fixes for increasing site usage and satisfaction.