The Challenge:
OneDirect were building a website to provide their customers with the ability to apply for home loans online. The site needed to be very simple, yet detailed enough for customers to navigate through the potential mine-field of finance and home loan issues.

Our Approach:
We designed a two-stage approach:
> Wireframe user testing followed by
> Pre-Launch user testing

The Outcome:
Iterative testing demonstrated significant improvement in the intuitiveness of site navigation and labeling. The website successfully achieved the team's product and usability goals.