The Challenge:
Optimise the website to encourage customers to buy online (in greater numbers) and reduce the proportion of direct sales over the phone.

Our Approach:
> Basic Usability Insurance™, which entailed expert reviews of the purchase process and the plan selector.
> This helped us to identify the key reasons why users were abandoning the purchase process.

The Outcome:
> Significant improvement in the user experience of the purchase process.
> Online sales increased by 84% post implementation.