The Challenge:
Bring the excitement of the airport experience to the web and ensure the site satisfies customer information requirements fully; thus reducing customer support load.

Our Approach:
> One-on-one user testing with key target users of the airport including business travellers, holiday travellers and individuals who visit the airport to collect travellers.

The Outcome:
> Since the recommendations were put in place Melbourne Airport has been named ‘Site of the Week’, by international design industry publication, Communication Arts.
> Some of the direct outcomes resulting from the testing included:
      • 75% increase in site visits
      • Increased time spent on the site due to interactive features
      • More website visits from overseas passengers