The Challenge:
Telstra BigPond’s Caller Tones service had gained reasonable traction in the marketplace. However stakeholders believed that take-up rates could have been higher and wanted to test the subscription and management aspects of the website and mobile handset interface.

Our Approach:
> One-on-one user testing.

The Outcome:
A revised design configuration was recommended to enable users to more easily set up and manage configuration of the service. Furthermore, the registration process required a number of changes including migration to a staged registration sequence.