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ASIC
The Challenge:
Charged with improving the financial literacy of all Australians, ASIC commissioned UsabilityOne to provide guidance as to whether refining existing websites Understanding Money and Fido were the best vehicles to execute this strategy.
Our Approach:
A multitude of focus groups covering various life stages were carried out across the country. The groups explored motivations for using financial websites, desired attributes (incl. Content and features of interest). In addition, reaction to FIDO and Understanding Money and the impact of branding was also assessed.
The Outcome:
This study provided ASIC with a prioritised development roadmap of user needs and preferences; the output of this exercise provided ASIC with the confidence to push ahead with development of a brand new consumer website (currently underway).